Mastering the art of problem-solving is one of the main skills during the design hurdles. Exhibition stalls are powerful for generating leads with their powerful design. Every stall exhibition designer should have the proper knowledge to overcome pitfalls. But crafting designs that stand out for exhibition can be challenging. From limited space to a tight budget, there are lots of design obstacles that hinder visualisation in the exhibition.
Having a proper solution-based plan may help to elicit favourable responses from visitors.
However, fear not! Read below about the hurdles and strategic approach towards a common design for an exhibition stall.
Tip 1: Lack of Perfection: Choose the correct area and location.
before crafting and visualising the stall, the first-ever plan for the size of the exhibition stalls and their location.
- Area: Hurdles of design start when you’re not clear about the size of the exhibition stall. As per your purpose and brand recognition, you have to define a strategy and plan for the area of the exhibition stall. Or else, the designer will be confused after failing to make a decision. Conciseness and clarity about the purpose of the presentation create fewer design hurdles.
- Location: Visitors like stands by the main aisles because they give them more space to walk around. This can bring more people to the area. The corner stands on the right side of where people walk and is also really liked.
Tip 2: Messy Designs – Art of simplicity
Most of the designers may want to cover the design with more information; the approach is good. But the number of visitors deters them from engaging with our stall. The reason is to overwhelm the crowd at the exhibition. That’s why we need to use the simple mantra “finding the key pieces of work and doing those first.” After getting key designs, implement them first and no need to visualise more.
Tip 3: Confined space – Maximise Your Footprint
One of the common challenges for every exhibit is the limited space. Trade shows are packed with crowds, and the space for exhibition stalls is surprisingly small. However, whether you have a small or large space, it’s vital to have personal space for you. As we saw above, we have to use art for simplicity. Here are some techniques that make stalls work best in small spaces.
- Of using vertical space in the expo by hanging signage and creative designs.
- Simply use foldable furniture that helps you utilise another space.
Tip 4: Lack of engagement: An attractive design strategy and technology
Don’t just present information; create an experience! The less attention-grabbing design pays you less engagement results. Always approach flexible and attractive design.
There are two ways to engage with visitors. first, direct visitors engage with you through your attractive design, and second, a technological device. The second one is less time-consuming and can be a part of attraction without the need for any person. Utilise some technical devices; visitors are aroused to stand at your exhibition stall.
Just anticipate that hurdles will arise and then embrace a communicative design mindset. Then, craft an attractive design that reflects the characteristics and requirements of visitors.
Tip 5: Less visibility – Striking lights
Having a proper understanding of lightning and shadows is necessary. The challenge is not about less visibility; it’s about inadequate illumination. Inadequate illumination can be seen as uninviting in expos. The designs with striking light and proper shadows make the environment better and spotlight your stall at the trade show.
Anticipate all challenges before forming new designs for stalls. Realising this helps in resisting fewer challenges and overcoming them easily. Keep in mind that the art of simplicity, well-planned research, versatile design, and striking lights help to overcome the challenges of design. Stay away from the hurdles using these tips, and shine a spotlight on your next exhibition journey. Remember, a well-designed stand can be the key to a successful trade show experience.