A well-designed exhibition stand is key to effective brand marketing, creating opportunities to connect with potential clients and decision-makers. Its impact on business success makes selecting the right stand, either rented or bought, a critical decision.
It’s completely up to you to decide whether renting or buying an exhibition stand suits you best. To simplify the decision-making process, we’ve prepared a practical guide to help you weigh your options.
Specialized Contracting Services
Opting for an exhibition stand rental ensures comprehensive services from start to finish. The management team handles everything, from installation to dismantling, seamlessly. A dedicated project manager will also assist you throughout the process to ensure smooth execution.
Purchasing a stand gives you the flexibility to handle transportation, building, and dismantling on your terms, free from any external interference or dependency.
Financial Scope
The budget is central to this decision, as financial needs differ. Renting a stand is typically less expensive than buying, depending on size and shape, and offers a stress-free exhibiting experience.
When you buy a stand, costs include construction, design, furniture, and accessories. Although it may appear costly upfront, it’s a smart investment for frequent exhibitors as it reduces repeated spending and offers long-term usability.
Support Sustainable Solutions
The exhibition industry is increasingly recognizing the importance of sustainable practices. Choosing eco-friendly materials like aluminum, bamboo, and biodegradable fabrics for booth construction benefits both exhibitors and the environment. Trade show booth rentals help minimize waste, as these stands can be reused by multiple exhibitors over time.
Rejuvenation and Design Improvement
Renting exhibits gives you the flexibility to redesign your space for every occurrence. You don’t need to stick with the same setup—adjust the structure, design, graphics, and other details as required. Rentals are perfect for those who value adaptability.
Consider updating your current stand to avoid the expense of buying or renting a new one. Enhance your exhibit by changing the graphics, expanding standing space, or altering parts of the design to better reflect your products and services.
Logistics Management, Storage Solutions & Transportation Services
International exhibitors who are not based in the host country will find exhibit rentals to be a cost-effective solution. Renting avoids the steep costs of logistics, transportation, and storage that come with owning a stand. These logistical fees can quickly outweigh the savings of purchasing a stand.
Exhibition Event
If an organization is not a regular exhibitor, renting an exhibition stand is an excellent choice. It allows for more flexibility, is cost-effective, and allows you to try out different styles, layouts, and features before finalizing your decision.
A major consideration when buying a stand is that it only starts to yield a return on investment after 3-5 exhibitions. The ROI can be measured by assessing the initial purchase cost and the number of times it has been used.
Re-selling Values
You can resell exhibition stands, but they won’t be worth the original cost. Customized trade show booth rentals often have lower resale prices since their unique components—furniture, accessories, and graphics—are designed for a specific brand and may not be of use to others.
Let’s Review A Quick Comparison Of Hiring VS Buying
| Aspect | Hiring | Buying |
|---|---|---|
| Cost | Less expensive upfront | Higher initial cost but a long-term investment |
| Design Flexibility | Customizable designs for each event | Limited customization; designed for a consistent look |
| Frequency of Use | Ideal for infrequent events | Best for regular events |
| Shipping Expenses | Lower costs | Higher costs |
| Maintenance | None required | Requires regular upkeep |
Conclusion
We suggest starting by understanding your needs before deciding between renting or buying. Your booth is a representation of your brand, allowing you to engage with potential audiences and business leaders. No matter which option you choose, Sensations Worldwide, a leading exhibition stand builder, will assist you in creating an exceptional experience.