Attending an industry-related exhibition is essential for your brand’s growth. At an exhibition, every exhibit is eager to hunt for targets. Hunting the stalwarts of the industry requires implementing stall design principles. The exhibition stall is not about taking a template and conforming to design. It is like an artificial flower, that leads to a lack of vibrant atmosphere and is like a fleeting fad.

Subtle design principles significantly impact human psychology, whether it’s for an exhibition in India, Germany, or other countries. If you’re new to exhibits, you need to understand why having detailed information is crucial for design. Additionally, leveraging the expertise of a skilled exhibition stall designer can provide significant benefits.

Here are five points to consider regarding what to do and what not to do:

1. Layout – Exhibition stall position & Size of Exhibition stall hall

Do’s:
→  Consider the Entrance: Look over the entrance of the exhibition and design the exhibition stall that easily allows visitors to explore the stall.

→  Define Objectives and Audience: Defining the brand’s objective and the targeted audience to create a clear visitor flow in the exhibition hall. Consider the message passed clearly in the exhibition hall.

Don’ts:
→ Avoid Random Locations: Choose any random location within the exhibition venue to present your brand.

→ Size Misalignment: Do not define your exhibition stall’s hall size according to your brand objective.

 

2.Product Display – Showcase products prominently and attractively

Do’s:
→ Optimal Lighting: Select the lighting colour that complements your product and brand. Ensure ample space between products and position them strategically. The placement of your products in the exhibition stall is crucial for maximum impact.

→ Highlight Information: If you’re looking to harness the power of lightning, it’s crucial to highlight the USP of the product and provide detailed product information.

Don’ts:
→  Avoid Clutter: Make an exhibition stall cluttered and overcrowded with too much lighting.

→  Lighting Issues: Utilising Inadequate or Excessive lighting (Link) in your booth.

 

3.Branding – Evoke emotion towards customers

Do’s:
→  Understand Your Audience: You should clearly understand your audience and ensure that your branding strategy aligns with the audience.

→ Incorporate Storytelling: Ensure that brand storytelling is incorporated into your branding with a strong brand identity.

→ Eye-Catching Designs: Make eye-catching designs that communicate clearly and use important graphics like.,

1. 1. Product Features
   2. Certificates
   3. Company experience

Don’ts:
 → Copy Templates: Copy any templates and neglect the design principle and strategy.

→ Avoid Cursive Fonts:Avoid using cursive fonts in the exhibition stall graphics.

 

5.Innovation – Revamp Stall

Do’s:
 → Attract with Technology: Attract visitors with lighting display, interactive elements and virtual reality. It helps to not just attract but also, help in the more and more time spent in your expo.

 → Balanced Lighting: Implement balanced lighting principles and turn conventional exhibition stall design into unconventional.

Don’ts:
 → Avoid Brand Misalignment: Avoiding your innovative design strategies align with the brand and it’s easy to set up.

→ Insufficient Funds: Without ensuring your sufficient funds moving ahead to innovation.

 

Benefits:

→  Utilising do’s help in meticulous planning, and strategies for exhibition stall setup to fulfil your purpose of presence in the expo.

→  Adding the above detailing to the exhibition stall design clarifies your message about the exhibition stall at the expo.