From Boredom to Buzz: Using Digital Elements in Your Exhibition Stands

The exhibition stand: a big display of logos, pamphlets, and polite smiles. How do you break free from the noise and make your booth the thing-of-buzz? Forget tired gimmicks, the secret is transforming your conventional exhibition stand into a digital masterpiece. We’re talking interactivity, immersion, and experiences that leave a lasting impression long after the lights dim.

Interactive Displays that Electrify Engagement: Touch, Tap, Transform

Get rid of the good old brochures! Use touchscreens that have audio-visual or visual displays of your products or services. Try out new features, and collect useful data using entertaining surveys and quizzes.

Consider a tech firm where customers can engage with the displays. Engagement comes from interaction, and leads need the people to engage.

Breathtaking Visuals: AR and VR Experience for The Visitors

If you try your best to make your manufacturing or servicing journey for the customers seamless, wouldn’t you want to show it to the visitors?

How about adding some AR/VR headset experience where people can tilt and turn their heads to explore your company’s different operations?

Yeah! Do it.

Social Media Mania: Make Your Exhibition Stall Content Creation Base

Install picture booths with custom backdrops, launch trending hashtags for real-time tweeting, and offer special discounts to everyone who mentions your company on social media.

Allow your booth to transform into a base for creating content that will help your brand take off online. See how your reach increases over that like a tracer-bullet.

More Tips to Make Your Exhibition Stall Digital

Here are some more ideas to help you with the digitalization of your exhibition stand.

  • Interactive product demo stations: Allow visitors to test-drive features on real or simulated versions of your product.
  • QR code treasure hunts: Scan codes to unlock hidden discounts, product information, or winning giveaways.
  • Live product customization: Offer basic personalization options like engraving or color choices right at the stall.
  • Live social media contests: Create on-the-spot photo or video challenges with branded hashtags and prizes.
  • Digital business card exchange: Let visitors scan QR codes instead of exchanging paper cards, reducing waste and streamlining contact.
  • Projection-Mapping: Breathe life into your exhibition stand by transforming its surfaces into dynamic canvases with immersive projection mapping.

    Concluding the Digitalization

    Static displays and cardboard cutouts are things of the past now. Accept the digital revolution, let your imagination flow, and watch your booth become the center point that draws more attention. This way it will be a powerful source of leads and a lasting impression. 

    At BlueStone, we have helped businesses make engaging digitalized exhibition stands. If you want to be the center point of focus at the next exhibition, contact us today.