Guess what makes your expo successful? The first thing that comes to mind is the attractive design of the exhibition stall. What if I say, It’s not about good design and it’s about what you want to convey? Imagine you are amidst a crowded exhibition. Each exhibitor competes for your attention with their branding and products. How can you make a lasting impact on visitors amidst all the noise? The answer is simple: it’s the art of storytelling.
 
Any professional stall designer would want to showcase the story of the company from its inception to its present state. A well-crafted story taps into emotions, sparks curiosity, and creates a memorable experience. At Bluestone Design before we craft a stall we focus on the brand’s story. To fully grasp the benefits of storytelling in design, it’s important to first define the concept.

What is storytelling in design?

Design storytelling involves visually narrating the growth journey of a company or product. That’s what makes the audience connect to the brand.

Why storytelling matters

In a crowded exhibition, storytelling can be a powerful tool for generating more leads. Here is a step-by-step approach that will help you to achieve this:

Company story:

• Your presentation, with design alone interwoven among speakers, cannot generate engagement and action. As we push the boundaries of design, we have to remember that every great design begins with even a great story. One reason why clients and prospects want to know more about a company is its vision. Since the inception of the company, you should describe its accomplishments and any new changes that have been implemented.

Adding these points to the graphics can be the X-Factors:

1. Company’s Unique Selling Proposition 
2. CSR – Corporate Social Responsibility
3. Technology implementation
4. Employers growth
5. Quality of employees

 

Products story:

• Consider also, products to communicate with design. The story of products enables you to display how you have addressed customers’ needs, kept up with trends or technology, and approached problem-solving.

 

• How to incorporate the product story into the stall design?

 

1. Turn Product benefits Track to Visuals:
   Your product journey should be visualised as graphics to grab the attention of visitors. Make sure all products are covered with their upgrades. Eg., Quality, Robustness. 
2. Technological Integration:
   Do not forget to include product upgrades facilitated by technology, as they might attract customers. Eg., Seamless steel pipes are made using new production technologies

• Product Element:

As you know not only graphic matter. The elements like small machinery, testing equipment for visitors etc… It’s create a different noise amidst huge congestion on exhibition.

 

By harnessing the power of storytelling, your presentation in the exhibition could be slayed than others. What you should have to do? While crafting a unique stall design, remember why you should exist in the industry and your visions. Also, it should mention the company’s milestones, employee empowerment programmes, organisation story, and Corporate Social Responsibility. Do you still think? Is it worth it or not? These seemingly minor details matter most during crafting exhibition stall design and graphics, for impact in the expo.

 

At Bluestone Design, we focus on storytelling that impacts more at the expo. When starting a new exhibition stall design project, we consider the story behind it. Join us to present impactful stall designs that make a noise for your upcoming expo.